AI TRANSPARENCY
TRANSPARENCY IN THE USE OF ARTIFICIAL INTELLIGENCE
The idea remains human. The technology supports.
At TOM RIPLEY, we use modern technologies to make creative ideas more visible and to inform our customers in the best possible way. We see AI as a tool that supports human creativity, not replaces it. Our ideas, designs and image concepts are created by people. AI helps us to implement selected visualizations in a more resource-efficient way. This reduces travel, transport and elaborate productions, without compromising our creative vision.
How we use AI
Artificial intelligence supports us in selected areas, including:
- Product descriptions
- Translations
- Newsletters and email marketing
- Magazine content and storytelling
- Image ideas and creative concepts
- Social media content
Human Responsibility
All content is reviewed, edited and approved by our team before publication. The responsibility for content, design and communication always lies with people.
Our standards
Quality, style and credibility are our top priorities. Despite careful checks, errors can occasionally occur. If you notice any discrepancies, we would appreciate your feedback.
Questions?
If you have any questions about the use of AI at TOM RIPLEY, please feel free to contact us at any time: