Sustainable purchasing behavior is playing an increasingly important role among consumers. This positive attitude to life has now developed into an ongoing megatrend. We are convinced that a successful brand must focus on environmental protection and sustainability. Only these criteria make high quality premium. TOM RIPLEY pursues the following ethical and ecological values:
Unlike fast fashion, where the visual and qualitative lifespan is only a few weeks, the appreciation of clothing is very important to us.
The production location in Italy not only stands for high-quality products of excellent quality, but also for short procurement routes. This protects the climate and the environment.
Contrary to mass-produced goods from dubious origins, TOM RIPLEY relies on fair and sustainable production in medium-sized family businesses under Italian management. Fair remuneration and securing livelihoods are therefore guaranteed.
In addition, small production facilities are more flexible than huge textile factories and are able to produce small, exclusive quantities. Only what is needed is produced. This avoids excess inventory and is both a contribution to environmental protection and an economical, efficient and responsible use of raw materials.
Only natural materials of animal or plant origin are used. Artificial fibers are only added if they optimize the properties of natural fibers or if this is unavoidable for reasons of longevity and durability.
Natural fibers are made from renewable raw materials and are biodegradable without releasing harmful substances. They can also be recycled without harming the environment.
The “Fully Fashion” knitting technique is not only a traditional craftsmanship, it also reduces waste to a minimum (“Minimal Waste”). With this processing method, the individual parts of the garment are knitted into shape by decreasing and increasing stitches and not simply cut to size. This optimizes the fit of the garment, avoids unnecessary waste and conserves resources.
The production companies source their yarns exclusively from well-known Italian manufacturers (e.g. Zegna Baruffa) who adhere to ethical and ecological guidelines and fulfill important environmental and quality certificates.
The most well-known are, among others, the “OEKO-TEX 100” seal for textiles tested for harmful substances, the “DETOX” campaign launched by Greenpeace and the BCI (Better Cotton Initiative), which is made up of environmental and human rights organizations.