Why we chose Atrani as the backdrop for the Summer 2026 collection

There are places that are more than just a backdrop. Between rugged cliffs and the shimmering blue of the Amalfi Coast lies Atrani, a small village where summer never seems to completely end. It's easy to get lost in the winding staircases. Time, too, seems to have taken a wrong turn in this labyrinth and then stopped. The narrow streets, the historic buildings, and the lush lemon groves amidst a breathtaking landscape, however, still harbor something invisible: the genius loci. Perhaps that's why people keep returning. You don't seek Atrani; you find it.

The 2026 summer collection was presented in this fascinating location—the smallest town in Italy. TOM RIPLEY—modern retro and uncompromisingly cool. Charming and stylish. Welcome back to a special place in the sun!