TOM RIPLEY IN THE HEART OF FLORENCE

TOM RIPLEY's appearance in Florence during the 108th Pitti Uomo in June 2025 did not only take place within the walls of the Fortezza da Basso. With a large-scale OOH campaign in the heart of the city, the brand's presence was impressively enhanced.

OOH (Out Of Home) refers to all advertising measures that take place in public spaces to attract people's attention outside their own homes.

With over 20 motifs in various sizes, the brand presented itself on print posters and lightboxes on the prestigious Piazza della Repubblica - one of the city's busiest squares. Not far from the famous and traditional cafés Paszkowski and Gilli - institutions where buyers from all over the world meet every evening during the trade fair - TOM RIPLEY became a permanent fixture of the Florentine cityscape for two weeks.

In addition, the campaign was visible on digital LED billboards on the main access roads from the airport to the historic city center.