TOM RIPLEY IN THE HEART OF FLORENCE

TOM RIPLEY's appearance in Florence during the 108th Pitti Uomo in June 2025 didn't just take place within the walls of the Fortezza da Basso. A large-scale OOH campaign in the heart of the city impressively reinforced the brand's presence.

OOH (Out Of House) refers to all advertising measures that take place in public spaces to attract the attention of people outside their own four walls.

With over 20 motifs in various sizes, the brand is presented on print posters and lightboxes in the prestigious Piazza della Repubblica – one of the city's busiest squares. Not far from the famous and traditional Cafés Paszkowski and Gilli – institutions where buyers from all over the world meet every evening during the trade fair – TOM RIPLEY became a permanent fixture in the Florentine cityscape for two weeks.

In addition, the campaign was featured on digital LED billboards on the main access roads from the airport to the historic city center.