TAN IN SUMMER? ABSOLUTELY!

When you think of summer colors for men, blue, white, or delicate natural tones often come to mind. Brown? It's hardly on the radar. Yet, when combined correctly, brown is one of the most stylish and underrated colors of the warmer season. Especially when paired with beige or sandy tones, it creates a look that perfectly balances casual elegance with modern masculinity.
Brown is not just autumn
The stereotype persists: brown is too heavy, too "autumnal." But light brown shades like sand, nougat, or cognac reveal a surprising lightness in the sunlight. They appear warm, calm, and confident—and stand out pleasantly from common summer colors. Wearing brown in summer sends a clear message: I have style!
The key: beige
Beige trousers – linen or cotton – or chinos are the perfect base. Add a loose polo shirt in mocha or espresso, or even a cinnamon-colored T-shirt. This creates a clean, smart look that works both in the city and on vacation. Urban summer style, effortlessly.
Why brown is convincing in summer
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Understatement with class: While other colors vie for attention, brown remains confidently in the background – and that is precisely why it has such a powerful effect.
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Natural warmth: Earthy tones harmonize perfectly with sun-tanned skin and natural materials.
- Infinite combination possibilities: Brown works with white, cream, ecru, olive green, light gray – and even with soft shades of blue.
Style tip for the summer look
Wear beige or sand-colored linen trousers with a knit polo shirt in espresso or mocha. Add cognac leather loafers or sandals and sunglasses.
Conclusion
Brown is the answer to the question of how men's fashion can appear casual, stylish, and grown-up at the same time in summer. Those who choose earthy tones now demonstrate a sense of style, zeitgeist, and detail. Summer isn't just white, blue, and colorful—it's also brown.
Fashion and lifestyle blogger @timmy_hendrix demonstrates it in his photos.